(About me)
A multidisciplinary creative with a strong interest in storytelling and art direction.
Hello there! My name is Vicente, and I’m a passionate marketer and overall creative soul.
As a marketer, I’m passionate about creating captivating experiences with unique and positive messages that leave a lasting impression. With years of experience in the industry, I have honed my skills in all aspects necessary for successfully creating engaging marketing and advertising.
But who am I beyond the professional realm? I am a Leo, proud Gryffindor, Disney, Marvel & Star Wars fan, basically a movies enthusiast, a marketer by profession, a volunteer by heart, designer by hobby, photographer for friends, and a videographer by aspiration. I never limit myself to just one creative field, always pushing to catch on what's trending and explore new ideas. Working with me promises to be a good adventure, as I am always learning, growing, and evolving.
In the professional arena, I am an experimental creative who thrives at the intersection of content creation, art direction, print, and digital design. My journey involves over a decade of experience, during which I've become a multi-disciplinary maker of exciting, remarkable, and beautiful things. My expertise lies in creating memorable experiences through a unique blend of bold brand identity and visual storytelling.
Relevant Experience
(My Work Experience)
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Disney Cruise Line | 2024 - Present
Lead the development and execution of comprehensive entertainment integration strategies, creating seamless and memorable experiences for 3,000 guests and 1,000 crew members onboard.
Collaborate cross-functionally with shipboard and shoreside teams to produce and manage high-quality entertainment content across digital and print platforms.
Conceptualize and implement creative communication enhancements for both guests and crew, aligning with Disney’s storytelling standards to foster engagement and connection throughout the ship.
Oversee and ensure the smooth operation of key entertainment systems, including the Disney Cruise Line Navigator App, Voyage Planner, BrightSign, Adobe Creative Suite, QFlow, and DCL App Messaging, with a focus on continuity and guest satisfaction.
Drive collaborative initiatives with onboard entertainment leadership, developing innovative solutions to elevate the entertainment experience across the ship.
Work closely with IT and Broadcast teams to swiftly address and resolve technical issues on ship-wide digital screens and entertainment applications, ensuring optimal performance.
Manage and update the Voyage Planner, Disney Cruise Line Navigator App, and BrightSign digital displays to provide guests with accurate, real-time entertainment schedules.
Oversee all aspects of onboard entertainment communications operations, encompassing both digital and print platforms, including equipment maintenance and periodic updates, to ensure seamless and timely delivery of entertainment materials and schedules.
Partner with shoreside entertainment experts to implement Disney standards and style guides for onboard content, ensuring brand consistency and excellence throughout the fleet.
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Walt Disney World Resort | 2019- 2020 & 2022 - 2023
- Spearheaded immersive experiences, strategically driving sales through cross-selling initiatives.
- Maintained an exhaustive grasp of products, pricing, and promotions to facilitate informed customer interactions.
- Delivered personalized purchasing options, showcasing profound merchandise and company insights.
- Elevated the buying experience through targeted presentations of product promotions and sales opportunities.
- Executed rigorous product floor management, upholding a meticulously organized and customer-centric environment.
- Proficiently managed cash registers, ensuring seamless transactions, and facilitated returns and exchanges with precision.Disney Trainer:
- Collaborated assertively with leadership to enforce the delivery of exceptional guest service standards.
- Facilitated the onboarding process for new cast members, ensuring a comprehensive and efficient integration.
- Exuded a warm and authoritative greeting to guests, adeptly addressing inquiries and resolving issues. -
Remote | 2020 - Present
In my role as a designer, I am tasked with crafting visual representations of brands, messaging, and communication. I generate precise and visually appealing design concepts that align with business objectives, applying a creative approach to problem-solving. I adapt to varied business objectives and creative constraints dictated by client requirements across specializations.
Key responsibilities include:
- Collaborating with clients and stakeholders to comprehend the desired output of design projects and articulate ideas effectively through design briefs.
- Designing brand and communication collateral across digital and print mediums, encompassing logos, brand identities, business cards, brochures, presentations, books, and book covers.
- Presenting and pitching creative ideas to bring client projects to life.
- Iteratively revising design ideas to align with client budgets and project constraints.
- Employing diverse methods such as hand drawing, painting, and computer software to create designs.
- Adhering to brand guidelines and design systems to deliver creative work aligned with the client's brand.
- Collaborating within a team on larger projects, understanding individual responsibilities, and contributing creative solutions to the overall project. -
Prepa Anahuac Puebla | 2020-2022
As the Communications Coordinator, I assumed a leadership role, overseeing an array of technical and creative projects with a focus on community management, content creation, advertising, campaigns, and media relations support.
My detailed responsibilities encompassed:
- Crafting and disseminating institutional notices, ensuring a cohesive and impactful message.
- Directing and managing all aspects of social media platforms to enhance brand presence and engagement.
- Vigilantly monitoring and optimizing campaign performance to meet strategic objectives.
- Curating the aesthetic and ambiance of the campus, maintaining a consistent and appealing look and feel.
- Strategizing, developing, and executing communication campaigns, aligning them with overarching goals.
- Designing compelling graphics and producing engaging videos to convey messages effectively.
- Spearheading the development of presentations, ensuring clarity and visual appeal.
- Orchestrating photo and video shoots to capture and showcase key moments and messages.
- Managing external media, including billboards and screens, to maximize visibility and impact.
- Conducting thorough market research and benchmarking to inform communication strategies.
- Establishing and nurturing strategic agreements with external companies to enhance collaborative opportunities. -
Universidad Anahuac Puebla | 2017-2019
aI undertook the responsibility of developing materials to effectively convey the University's messages to the public and the media, emphasizing community management.
Key accomplishments include:
- Implemented and optimized digital advertising campaigns to generate valuable sales leads.
- Conducted content creation and community management on Facebook, Twitter, Instagram, Snapchat, and the webpage, ensuring a consistent and engaging online presence.
- Managed a team of 20 scholars, ensuring the delivery of professional customer satisfaction through effective leadership and coordination.
- Efficiently processed orders, forms, applications, and requests, contributing to seamless operations.
- Communicated and responded promptly to customer inquiries across various channels, fostering positive interactions.
- Maintained detailed records of customer interactions, transactions, comments, and complaints, alongside diligent data entry.
- Provided valuable feedback on the efficiency of the customer service process, contributing to continuous improvement.
- Compiled and prepared semi-annual area results reports, offering comprehensive insights into the team's achievements and performance. -
Walt Disney World Resort | Summers 2015, 2016 & 2017
Served as an Entertainment Cast Member, actively contributing to the creation and maintenance of the show. This involved not only participating in parades and performances but also skillfully facilitating interactions between characters and guests, adding a layer of enchantment to the guest experience.
Key attributes and responsibilities included:
- Passionately engaging in performances and displaying a genuine willingness to interact with guests, ensuring memorable and magical moments.
- Demonstrating a consistently positive working attitude and exuding good energy, contributing to the overall vibrant and joyful atmosphere.
- Successfully embracing a role with no previous experience in performing, undergoing comprehensive training to master the art of character portrayal and performance.
- Flexibility in location assignments within the resort area, including outdoor venues, showcasing adaptability to diverse performance settings and enhancing the overall entertainment experience for guests. -
FESAL Anahuac Puebla | 2016-2017
Took charge of developing compelling materials and interactions to effectively convey the program's messages to both internal and external clients, showcasing my expertise in communications, advertising, and promotion.
Key accomplishments and skills include:
- Crafted engaging and strategic content for various social media platforms, fostering a robust online presence and community engagement.
- Provided adept media relations support, establishing and maintaining positive relationships with key media contacts to enhance program visibility.
- Applied photography and videography skills to create visually captivating content, enhancing the overall appeal and effectiveness of promotional materials.
- Demonstrated proficiency in community management by actively engaging with the audience, responding to inquiries, and fostering a sense of community around the program.
- Utilized strategic communication techniques to ensure the program's messages were effectively communicated, aligning with overarching goals and objectives.
- Successfully collaborated with internal and external clients, showcasing strong interpersonal and communication skills to drive cohesive and impactful messaging.
- Executed comprehensive projects that encompassed various aspects of communications, advertising, and promotion, demonstrating versatility and a holistic approach to campaign development. -
Universidad Anahuac Puebla | 2015 -2016
In my capacity as the University's Student Council President, I served as the primary representative for the student body, leveraging strong leadership, communication, and teamwork skills to drive impactful initiatives.
Key accomplishments and skills include:
- Represented the student body effectively, ensuring their voice was heard and considered in decision-making processes.
- Took charge of setting agendas, conducting, and chairing weekly meetings, fostering a collaborative and inclusive environment for effective discussion and decision-making.
- Collaborated closely with the advisor and administration on comprehensive planning, ensuring seamless execution of various student-focused programs and events.
- Engaged in regular meetings with the Principal, adeptly advocating for student desires and concerns to influence key decisions at the administrative level.
- Demonstrated strong leadership skills by steering the Student Council towards achieving collective goals and fostering a sense of unity among diverse student groups.
- Communicated transparently with both students and administration, building bridges and ensuring a harmonious relationship between the student body and the University's leadership.
- Exhibited exceptional teamwork by working collaboratively with fellow council members, fostering a positive and productive team dynamic to achieve shared objectives. -
Vertice Anahuac Puebla | 2014-2015
Served as a dynamic and positive action leader, embodying the essence of the program and fostering a strong connection between management and members. My role involved meticulous planning and execution of formative initiatives, showcasing leadership, teamwork, and interpersonal communication skills.
Key responsibilities and skills include:
- Scheduled and led weekly meetings, ensuring effective communication and collaboration among committee members.
- Provided personal follow-up to committee coordinators, offering support and guidance to enhance their performance and contributions.
- Vigilantly verified compliance with biannual activities, maintaining a high standard of program execution.
- Upheld the name of the program and ensured formality at all times, reflecting a commitment to professionalism.
- Offered unwavering support to committees and managers, fostering a collaborative and cohesive team environment.
- Successfully negotiated agreements with the general direction of the program, balancing the needs of the organizational goals.
- Prepared comprehensive reports on program activities at the end of each semester, highlighting achievements and areas for improvement.
- Maintained a detailed list of attendance in activities, facilitating efficient tracking and coordination.
- Actively participated in ELAP'S (Encounter with Positive Action Leader) and training activities, contributing to a culture of continuous improvement.
- Skillfully crafted and presented speeches, effectively conveying the mission and objectives of the program to diverse audiences.
- Ensured personal attention and care, conducting regular follow-ups with program members to address individual needs and concerns. -
Vertice Anahuac Puebla | 2012-2014
Spearheaded the development of advertising and ensured efficient communication lines for all members, both internally and externally. My role involved constant maintenance and updating of social networks in the capacity of a Community Manager.
Key responsibilities and skills include:
- Developed impactful advertising strategies, effectively conveying the program's message to the target audience.
- Managed the image and visual identity for the program, ensuring a consistent and professional brand representation.
- Conducted comprehensive community management across multiple platforms, including Facebook, Twitter, Instagram, Snapchat, and the program's website.
- Acted as a liaison with internal and external communication channels, facilitating seamless information flow and collaboration.
- Pioneered the creation of the first webpage for the Vértice Excellence Program, enhancing the program's online presence.
- Authored and designed the First Official Yearbook, serving as a comprehensive memory of the school year and a testament to the program's achievements.
- Implemented visual design strategies to create a distinctive corporate identity for the program, enhancing brand recognition.
- Documented events through news articles and captivating photos, strategically shared on social networks, the website, and program brochures, fostering engagement and awareness.
The Story. The Message.
The Feeling. The Connection.
In the realm of storytelling, I consider these the fundamental elements that breathe life into narratives, aiming to evoke genuine emotions and kindle excitement within the audience.
To me, storytelling is more than just words; it's a powerful way to instill hope and wonder, offering a journey that empowers spectators and sparks their imagination. It's about unlocking new possibilities and reigniting a sense of belief. As I delve into the art of storytelling, my focus is on crafting narratives that resonate authentically, bringing a touch of hope and wonder to the audience's experience.
As a self-taught graphic designer & videographer with extensive marketing and communications experience, I firmly believe that consistency is the key to building a memorable brand. Passionate about content creation, I've actively engaged audiences through social media, blogging, and various platforms, aiming to produce content that is engaging, informative, and entertaining.
Empowering my audience to lead a better lifestyle and make the most of their days is my mission. From niche startups to renowned brands, I specialize in building unforgettable brand experiences for the digital age. My genuine care for people, the planet, and talent sets me apart, and I believe in creating authentic connections through meaningful experiences.
My skills in teamwork, leadership, organization, and communication - both written and verbal - have improved through diverse projects, ranging from overseeing the planning and implementation of educational and training media to leading various technical and creative initiatives, including community management, content creation, advertising, and campaigns.
Courses
In my career, I emphasize the vital importance of constantly learning and taking courses. It's not just about staying relevant; it's an investment in my personal and professional growth. Engaging in continuous learning ensures that I stay adaptable and well-equipped to navigate evolving trends and challenges. Each course I undertake is a step towards acquiring new skills and deepening my knowledge. Being a perpetual learner is not just a commitment; it's a mindset that keeps me curious, innovative, and ready to seize new opportunities in an ever-changing landscape.
Disney Leadership Essentials
Shaping My Leadership Journey
As part of my professional growth as Entertainment Integration Manager at Disney Cruise Line, I had the privilege of being invited to participate in the Disney Leadership Essentials program—a prestigious development initiative designed for new leaders.
This program is a cornerstone of Disney’s commitment to leadership excellence, offering tools and strategies to help participants make meaningful contributions to the organization’s success.
Delivered across five instructor-led sessions, the program focuses on five critical areas of leadership:
Leading with the Disney Mindset – Emphasizing inclusivity, alignment with Disney’s core values, and fostering a culture of belonging.
Leading Self – Enhancing personal growth, emotional intelligence, and resilience as a leader.
Leading Others with Purpose – Building relationships, guiding teams, and providing performance feedback with empathy and purpose.
Strengthening Relationships and Engagement – Cultivating trust, managing conflicts, and inspiring team engagement.
Innovation and Entrepreneurship – Creating an environment where creativity and collaboration thrive.
Through this immersive experience, I’ve gained invaluable insights into what it means to lead at Disney—balancing our rich traditions with a drive for continuous innovation.
This program has not only refined my leadership skills but also reinforced my passion for creating impactful experiences for both our teams and guests. I’m excited to bring these lessons to life in my current role and beyond!
DISNEY PROGRAMS & INTERNSHIPS
DISNEY PROGRAMS & INTERNSHIPS
During my last working experience as a Cultural Representative in Walt Disney World Resort last year, I had the exciting opportunity to participate in more than 100 learning hours of courses and instructor-led experiences.
In the realm of individual sessions, these stand-alone learning opportunities provided valuable insights into various elements of Disney's business. Topics ranged from Theme Park and Resort/Hotel Operations to Culinary and Food & Beverage, Diversity, Equity & Inclusion, Entertainment, Costuming, Tech, Character Art, Consumer Products, Animal Sciences, Environmental Initiatives, and even Event Planning, Disney Weddings & Catering, along with many other professional business areas throughout The Walt Disney Company, including ESPN, Marvel, ABC, The Walt Disney Studios, and more.
Additionally, engaging in multi-week series allowed me to delve deeper into fundamental aspects of the business and brand. These series covered diverse topics such as Leadership, Human Resources, the Magic of Storytelling and Disney Hospitality, which as an aspiring Disney Creative, provided a comprehensive understanding of the intricate workings of Disney's multifaceted environment.
Universidad Anahuac
During my university journey, I actively pursued a diverse range of courses that enriched my skill set and broadened my perspectives. Engaging in subjects such as leadership, teamwork, negotiation, oratory, protocol & etiquette, and job placement & entrepreneurship equipped me with invaluable tools for professional success. Exploring the realms of film & literature and music appreciation fostered a deep appreciation for the arts, enhancing my creative outlook.
A unique opportunity presented itself during my time in Rome, where I delved into the fascinating course on the History of Ancient Civilizations & Applied Humanities at the Ateneo Pontificio Regina Apostolorum, providing a captivating blend of historical knowledge and practical insights.
This diverse academic experience has not only shaped my academic foundation but also cultivated a holistic approach to personal and professional development.
Organized, efficient, and resourceful problem-solver, consistently exhibiting exceptional professionalism with a personal touch. Recognized for my responsibility and accountability, I never leave any detail behind and remain dependable, no matter the difficulty of the situation. I bring an enthusiastic attitude and a creative mind to the table, helping create a collaborative environment where honesty, empathy, and creativity thrive. I believe that all good things are magnified by the people around us, and I look forward to inspiring others to aspire to be more through my actions. Above all, I go above and beyond to inspire others, believing in continuous growth and improvement through each new experience we encounter.
Awards & Recognitions
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Universidad Anahuac Puebla | 2017
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Universidad Anahuac Puebla | 2017
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Universidad Anahuac Puebla | 2016
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Second Place in Short Film Category for Governmental Competition “Innovaton” Puebla | 2016
In closing…
My journey has been a dynamic adventure of learning, growth, and creative exploration. As a marketer and experimental creative, I've not only honed my skills but also embraced a diverse set of roles, allowing me to understand the intricacies of engaging storytelling and brand development.
My commitment to creative versatility extends beyond limitations, as I actively pursue new trends and ideas. Collaborating with me promises an exciting adventure, where my enthusiasm, openness, and friendly approach thrive. I bring not only a wealth of skills but also a genuine desire to contribute to collaborative and creative spaces. Let's embark on a journey of innovation, exploration, and impactful storytelling together!
(Connect)
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