Sorteo Anahuac

National Lottery

2022
sorteoanahuac.mx
Rebrand | Art Direction & Graphics

(Details)

(Challenge)

Revamping the Brand Identity

The Sorteo Anáhuac, dedicated to generating resources for the scholarship program and infrastructure development of the Anáhuac University Network, faces the challenge of restructuring its brand to prepare for anticipated growth and achieve its desired objectives. Recognizing the need for differentiation within the segment, the project aims to redefine the branding by pushing the boundaries of graphics to create fresh, diverse, and versatile imagery. The challenge lies in crafting a brand identity that effectively represents the entire Anáhuac community and embodies the essence of Sorteo Anáhuac with a contemporary and engaging approach.

(Goal)

Reinvention for Enhanced Representation

The goal of the rebranding project is to reinvent the brand identity of Sorteo Anáhuac, celebrating diversity within the community across various campuses of the Anáhuac University Network. Through a modular visual approach, the project seeks to create a comprehensive bond that reflects the core values of the university network. By exploring typography, color palettes, photographic treatments, and basic shapes, the aim is to develop a visually striking identity that resonates with students, graduates, teachers, and leaders alike. The goal is to create an identity that not only represents individual campuses and elements of the sweepstakes but also tells compelling stories when presented together in communication pieces.

(Result)

A Comprehensive Brand Celebrating Diversity and Unity

The result of the rebranding project is a comprehensive brand identity for Sorteo Anahuac that celebrates diversity within the community and embodies the core values of the Anáhuac University Network. Through a modular visual key, the brand identity reflects the unity of efforts among leaders to guide the country towards success and create opportunities for all stakeholders. The brand's graphics, typography, and color palette push the boundaries of traditional imagery, offering a fresh and contemporary representation of Sorteo Anáhuac. Overall, the rebranding initiative positions Sorteo Anahuac as a dynamic and engaging platform that unites the community and contributes to the advancement of education and infrastructure development.